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Faced with ever-rising fuel prices and more stringent total vehicle emissions legislation, Land Rover initiated a program of work in the early 1990s (prior to BMW ownership) to investigate lightweight technologies for their production 4x4 vehicles. The Lightweight Concept Vehicle (LCV) program planned to investigate and develop new technologies, culminating in a vehicle that would enhance Land Rover’s off road ability and achieve a combined fuel economy of 40mpg.